The Baron Finance Company Coursework Example | Topics and Well Written Essays - 1500 words

The Baron Finance Company - Coursework Example Kendall the court ruled that both parties were to suffer the losses.Advice For the company to overcome the capacity constraint in future and achieve efficiency in operations without the indication of space constraints, the manager should begin by carrying out proper building analysis to ensure that the space is ample for its operations. On the other hand, the company can obtain funds from various sources that are appropriate and obtain a building with enough space for all the workers.With the losses incurred in mind, everybody within the organization should direct their efforts towards restoring the finances lost during the transition period. Moreover, costs may be cut by minimizing trivial expenses as a way of reinstating the company’s financial position. All departments under finance should be given a role in the activity to ensure that high interconnectedness between the departments is achieved. In this way, it will be easy to eliminate the constraints bit by bit until the system is realigned as desired.Case lawThe law in this case involves intentional deception or ‘Antitrust’ business law, which highlights that the finance department needs to be entrusted with honest personalities. In this case both parties are involved in fraud because they cohere to personal motives mired with dishonesty. Application This law is applicable in that the company employs somebody who refused the job previously hence mistrust arises like in the case McNally v. United State. According to (Clemency, 2002), it is notable how fraud leads to losses in the hands of a ‘competent manager.’ Additionally, the investor is known to be deceitful and an irredeemable social climber who uses any tactic for selfish gains consequently, the company experiences losses that may be avoided. Advice The company should carry out employment procedures appropriately to obtain an employee who is experienced and has adequate expertise to commit to the job. The person shoul d be trustworthy, honest and selfless in order to strive towards achieving organization objectives. In this manner, the person in charge will be able to manage the organization appropriately especially in following up any small inconsistence especially in the finance department. This is for the sole reason that the losses involved are greatest and thus the need to control and prevent fraud as soon as any suspicions are made. Before making any legal move, a fraud examiner should be involved to follow up the inconsistencies keenly in order to establish a strong basis of evidence in regards to the nature of fraud in question. The little indicators identified may lead to greater realizations of fraud masterminds within the organization that may have operated for a long period without suspicion. Therefore, a small indicator should not be ignored because it is a guideline to more evidence when closely examined (Dyson & McKenzie, 1996). 3. Case The case presented is poor human resource man agement. The scenario is between Casati and the Gosia’s business strategy analyst. Law The law applicable is such a circumstance is ‘Foreign Workers & Employee Eligibility’ law. The analyst in this case is careless. This circumstance is likened with the case of Brown v. Kendall. Application The law relates to the organization since negligence is observed in the situation where the business strategic analyst fails to read the entire report hence leaving out the conclusion and forecast

First Time Going on Cruise Essay Example | Topics and Well Written Essays - 500 words

First Time Going on Cruise - Essay Example get to visit all the places which have historical or cultural relevance and at the same, you do not miss the culinary exotica that can give you out of the world experience of eating. The passport is the most important document required to travel overseas. Deciding on the destination helps to choose the cruise line that fits within your budget. Some travel sites also give huge discounts on various on-board activities and also off shore excursions. The number of days and cheap hotels are also issues that are crucial for students. A basic cruise ship comes with internet access, fitness center on board, food, drink, alcohol beverages. The internet service is not free and one is also charged for incoming calls. They also have many activities to keep you entertain at all time. The activities can range from playing basketball, swimming, ice skating, bowling, singing, dancing, wave surfing, rock climbing and so on. I had booked my cruise through Expedia which had given discount coupons for on-board activities, food and offshore excursion. The cheap ticket along with discount coupons was a great asset to my student budget. I strongly encourage everyone to go on a shore excursion. You can have myriad experience vis-Ã  -vis sightseeing or city tour; wild life tours; snorkel tour; golf; shows; beach activities; ATV four-wheeling adventure; and other things like exploring another culture, purchasing gift for a love one or yourself. Offshore excursion give you an opportunity to explore local delights by touring the entire area. The price is very affordable for most people. I had lots of fun in cruise. I won a bet over a bowling dispute. My friend Steven the (idiot) decided to impress a young lady but it did not go too well with him. He lost badly. My advice is never try to impress a young lady when you are not a pro at something. You will end up make a fool of yourself! On my first day, I remembered wakening up with apple pie and whip cream on my face! My friends had played

The Us Humanitarian Intervention Politics Essay

The Us Humanitarian Intervention Politics Essay Should the U.S. enter into military intervention in foreign countries for humanitarian reasons. In my opinion, the U.S. government made right decision about intervening with the countries in around the Mediterranean like Libya. Intervention was considered as ancient and well-established instruments of foreign policy as were diplomatic pressure, negotiations and war. From the ancient times, most countries find it advantageous to intervene in the affairs of other countries. Without any intervention to foreign countries, they would have gone through hard times in everything. The U.S. Humanitarian Intervention on Libya was carried out by international institutions and individual sovereign states and had often been related to the usage of military force. Therefore, it was perceived that it was a mean of ways to stop sovereign states from committing human rights abuse to its people. The major purpose of the U.S. Humanitarian Intervention was to provide protection and support to people in Libya. The U.S. was the most powerful nation in the world and had so many resources like army and aids, which made it to have the rights to intervene Libya (Peterson 443). The U.S. Military played roles of peacekeeper, and protector for this humanitarian intervention. The most outstanding way for this conflict was using military intervention because it immediately stopped hostility and ceased the conflict within the nation. Also, there were the issues of economics and structural problem that needed to be fixed in Libya. The U.S. Humanitarian Intervention provided the necessities for the country and helped to rebuild the corrupted buildings that were affected by the conflict. Additionally, the U.S. humanitarian intervention could deal with natural disasters and situations other than the specific conflict with the leader of country. Since the U.S. government putted the priority on human rights, the U.S. citizens thought that every human being should have freedom and should not be abused by the leader of country. The U.S. foreign policy reflected that human rights should not be violated in any of the country and should focus on preventing abuses after the Cold War (Haass). As the strongest country in the world, the U.S. used its foreign policy to promote its values of freedom and expanded the democracy throughout the world. The U.S. foreign policy reflected this ideal. However, the U.S. did not attempt to intervene militarily in every country, especially a country with limited sources. The U.S. government had to take careful consideration for making a decision about intervening on Libya because the failure of humanitarian intervention would cause so much loss financially for nothing. When the U.S. government decided about humanitarian intervention on Libya, they considered if the conflicts in Libya would lead to the big war or would harm other countries in negative way. Also, the U.S foreign policymakers had debated the use of the military on each global conflict by considering those factors. The Libya leader Qaddafi never seemed to make a clear decision on where he stood as a leader of the country. He had supported the terrorist group like Al-Queda that worked against Western countries. Also, he used many of illegal weapons that he planned to turn those to the UN after the Iraq War in 2003. Whatever his actual reasons for this, Qaddafi probably made this decision in order to preserve his power. Qaddafi established somewhat democratic programs in his government for the economics, but he made huge mistake in 2011. When a peaceful protest against his rule had begun in Benghazi (Western Libya), Qaddafi chose to respond with violence instead of peaceful negotiation. As soon as he used the violence against his own civilians, President Obama said We cannot stand idly when a tyrant tells his people there will be no mercy (Libya). As a result of the way he handled the situation, the protests got bigger and the number of dead protestors increased. As this became the big issue for the world, the Qaddafi became the issue of the world. The United States military started the NATO mission operation on March 19, 2011 ( Simon). It was the beginning phase of the U.S. Humanitarian Intervention on Libya. This was the beginning stage of U.S. involvement in support of rebels working to overthrow the dictator Moammar al-Qaddafi. It was the most recent use of American military forces for humanitarian purposes on other nation. The leader Gaddafi lost a lot of Libyas main powers to get rid of fighters who were against him. Then, his forces started to fight back and ended up killing so many civilians. Also, it looked it would not end easily because neither Qaddafis force nor the rebels did not have enough power to win the fight. But in August 2011 the rebels took over the capital Tripoli and a temporary government called the National Transitional Council took charge of the country. (Simon) After this event, Quaddafi went into hiding. He committed himself that he would rather die than giving up to the rebels. Many of the innocent people were dying from this event. So, the U.S. government decided to intervene with Libya and destroyed Libyas air defense system in 3 days. The U.S. military supported Libyan rebels fighting the ground campaign in the attempt to overthrow Qaddafi, who had been in hiding March 31, 2011 until October 31, 2011. During the intervention, the U.S. used over two hundred twenty Tomahawk mi ssiles in order to support the rebel advance on Tripoli, Libyas capital and seat of government. As a result, the Libyan National Transitional Council was able to control of Libyas government and soon Qaddafi was killed in an attack on October 31 (CNN). The death of Qaddafi officially ended the U.S. Humanitarian Intervention on Libya. Even though the U.S. intervention brought problems, it saved Libyans lives and averted a humanitarian disaster. Libyans welcomed to the U.S. Humanitarian Intervention because they had no choice except dying under Qaddafis tanks. Since other countries around Libya did not have enough power to intervene Libya, the U.S. had to take that role. Libyans should now care about the future in order to make people safe. In Libya, I thought some kind of intervention should have been done in the earlier stages. One person could not make decisions for an entire country. The U.S. government tried to prevent these types of government. Therefore, the U.S. Humanitarian I ntervention on Libya saved tens of thousands of lives. The U.S. intervention in Libya was a wise decision and a successful action. It prevented a humanitarian catastrophe in addition to security interests and oil. Nicholas D. Kristof, the New York Times Columnist, started his article with a story about an American airman and how Libyan villagers treated him. In the article, he wrote This time my reporting persuades me that most Libyans welcome outside intervention (para.7). Compare to Iraq War in 2003, the civilians of Iraq did not want the U.S. government to intervene to their country. But, Libyans actually wanted the help of U.S. force in order to overthrow the leader Qaddafi. This led the author to the conclusion that Libyans were very thankful to the coalition forces because they saved Libyans lives. Then, he mentioned many doubts about the military intervention and weighed them with few certainties: civilians would die, the Qaddafis family would be locked, and a wrong message would be sent. As the western countries declared, the mot ive behind the military intervention was to save civilians lives and a response to the Arab League and Libyan rebels who approved this intervention to prevent a disaster. When the people in the U.S. saw the civilians in Libya treated improperly, they felt sympathy toward them. According to the U.S. Foreign Policy, it essentially promoted peace, justice and protects citizens amongst international communities from human rights violations. This intervention was a reaction to the rule that the United Nations had approved. Having an International Humanitarian Law sets a standard of rules and helps to prevent international bullying, a trigger for many interventions. This law helps countries promote their national interests, which often assist in the participation of legal institutions, treaties and sets order (IHL). With the world now being closer than ever due to globalization, the development of the international community in the form of organizations such as the UN (United nations) and the EU(European Union), Globalization of the world now becomes more dependent on one another, economically, politically and socially. Therefore, the U.S. Humanitarian Intervention helped them hold elections, and appoint government officials who can carry on the duties sustain a good form of government. The U.S. intervention on Libya was not specifically aimed at violating the sovereignty of a state, but rather their purpose was to protect the basic human rights of civilian. In the article, Mohammad Ayoob wrote The proclaimed goal of humanitarian intervention, undertaken with increasing frequency during the last decade, is to protect the citizens of the target state from flagrant violations of their fundamental human rights usually by agents of the state (Ayoob 81). If a nation became a global problem, it was our responsibility to come in with military power and settle the situation. A nation that threatens lives had to be stopped. Overpowered rulers were usually the cause of these types of nations like Egypt and Libya. That was in our nature to help those who are in need of help. If the U.S. did not intervene to Libya, it could have resulted in more death of innocent civilians and might lead to the war among the countries around Libya because the economics of other countries were a lso affected by the action and behavior of Qaddafi. The U.S. humanitarian intervention can be defined as the successful intervention, which ended the suffering of civilians in Libya. Because the successful intervention of Libya, the U.S. was able to show that it was the peacemaker and dominant power in the world. Also, the civilians in Libya gained their human rights and lived much better lives than before the U.S. Humanitarian Intervention. We cannot imagine what would happen to Libya if the U.S. did not intervene. There might have been the war among the countries around Libya because the leader Qaddafi was causing so much economics crisis and harmful to the other countries. Therefore, the U.S. government made the right decision about providing peace to the civilians in Libya by using the concept of humanitarian intervention. Work Cited Ayoob, Mohammed (2002, Spring) Humanitarian Intervention and State Sovereignty, The International Journal of Human Rights, Vol. 6, No. 1, pp. 81 102. Haass, Richard N. Humanitarian Intervention. Rand.org. Brookings Institution, n.d. Web. 24 Apr. 2013. Kristof D. Nicholas.Finding Hope in Libya.NY Times.Sep.7, 2011.Web. Nov.11,2011. Libyans Claim Gadhafi Hiding near Western Border Town This Just In CNN.com Blogs. This Just In CNN.com Blogs. Web. 30 Nov. 2011. IHL in Domestic Law.International Committee of the Red Cross (ICRC) Home.Web.12 Nov. 2011 Peterson, Shannon, and R C DiPrizio. Armed Humanitarians: U.S. Interventions from Northern Iraq to Kosovo. International Politics, 41.3 (2004): 440-450. Web. 25 Apr. 2013. Simon Chesterman (2011). Leading from Behind: The Responsibility to Protect, the Obama Doctrine, and Humanitarian Intervention after Libya. Ethics & International Affairs, 25, pp 279-285. Web. 26 Apr. 2013. Libya: US, UK and France Attack Gaddafi Forces, BBC News Africa, March 30, 2011

Agency essay for email :: Business Management Studies

Agency essay for email Text Box: The Client/Agency Relationship Prestige Nursing & MKH Advertising What are marketing and advertising agencies The purpose of this report is to evaluate the relationship Prestige has with its marketing agency MKH Advertising. There are 4 basic types of agency:  · Full Service Agencies who carry out the full range of advertising & marketing activities for clients  · Media Independents who specialize in buying media space  · Creative Specialists who focus on developing creative ideas  · Production Specialists who specialize in producing work in a certain format or medium MKH is a large agency offering a full range of advertising-related services. They assist in planning and executing advertising programmes and in all stages of the marketing and advertising process to assist Prestige in getting the best from their advertising by providing Prestige with the services of skilled & specialist individuals. The core services MKH provides for Prestige are creating ideas for campaigns and selecting and buying the media in which they will appear. MKH are also able to advise on marketing strategy, public relations and integrated advertising campaigns involving above and below the line media buying. Their staff include an account manager, artists, writers, media analysts, researchers, and others with special skills, knowledge and experience that can help market Prestige’s services. Why Prestige uses MKH  · They are communication specialists who understand integrated marketing communications and the consumer buying process.  · MKH provides an objective viewpoint of the market, enabling Prestige to achieve advertising objectivity & to maintain an independent and unbiased view of the marketplace.  · Have an extensive range of experience of the healthcare advertising industry & have worked on the accounts of our competitors, therefore giving an insight into the industry and possibly the competition.  · Have the experiences and contacts to put the Prestige business ahead in the marketing communications field by effectively engaging and informing companies’ customers about the services or products.  · Enables Prestige to stand apart from the competition by retaining corporate identity reminding customers reminded of the services  · Helps Prestige business reach its marketing goals.  · Helps strategically position Prestige services in the market  · Generates revenue by building awareness of their product or service and therefore increasing sales. Key personnel & their roles in the MKH/Prestige relationship. MKH employs hundreds of people but the roles & departments within MKH cover the same basic job functions as most other full service agencies, each performing various advertising functions such as;  · Marketing  · Communications  · Promotions services (planning, creating and producing the

Nostalgia in Advertising

As consumers the advertisements we view daily have increased tremendously. From the Internet, to mobile, to video advertising; the World Wide Web is taking over. Consumer behavior is based on a large variety of details and cannot be simply described in one word. There are a variety of approaches to reaching consumers in the advertising of a product. As humans we all have a bittersweet longing for things, persons, or situations of the past. This statement simply defines nostalgia. Marketers and Advertisers use nostalgic advertising to connect with their consumers.The use of nostalgia as an advertising approach has been pushed by numerous trade publications as an extremely effective and persuasive advertising tactic. Advertisers connect their brands by using words, pictures, music or scenes with a by-gone era to remind viewers of their promotions. With this, they hope these nostalgic feelings can reminds consumers in a positive way and affect their attitudes and buying behaviors. A var iety of marketing research studies do show that the use of nostalgia in advertising does stimulate attention, is entertaining, is persuasive, and reminds nostalgic reflections in consumers.Not only do the ads create positive emotions, consumers recall mental images of former situations and experiences. In comparison studies, nostalgic advertising induces more positive emotions and more intensive mental images than non-nostalgic advertisements. (http://dmn3. com/_blog/DMN3_Blog/post/hh/) The combination of emotions and images brought to the consumer’s attention by the ad generates a positive resonance toward both the ad and the product being advertised. Nostalgic advertising has been a common trend in companies, and it appears to be a popular theme during economically troubling times.When the recession began in 2008, and continued to take a toll on the economy marketers used the approach of tapping into fond memories to help sell what few products shoppers were still buying. I n using this tactic the hope is that warm, fuzzy feelings about the past will help make people feel better about the present and future. Reviving vintage slogans and jingles as well as package designs, bringing back familiar products and menu items to stores and restaurants and bringing back moments from pop culture are certain ways companies have approached nostalgic advertising. The merchants of nostalgia nd these tactics include well known company names like Coca-Cola, General Mills, McDonalds, MillerCoors, Target, Unilever, and Toys ‘R’ Us. These companies have such a history of advertising, that sometimes the best way to reach out to a consumer is to give them a little reminder of what they were missing. Advertisers and marketers have to remember that as times are changing the generation they previously reached is getting older, however they still remember those moments that touched them as children. Memories are a huge part of our brain, and sometimes a small remi nder of such an emotion can go a long way.One specific nostalgic advertisement I am going to focus on was this Christmas when Toys ‘R’ Us took a different approach towards their holiday advertising. They brought back two commercials; Both commercials feature the brand character Geoffrey the Giraffe and one of them includes the familiar jingle written by the advertising executive Linda Kaplan Thaler that begins, â€Å"I don’t wanna grow up, I’m a Toys ‘R’ Us kid. † Toys ‘R’ Us was huge when I was a kid, I can almost remember singing the theme song â€Å"I don’t wanna grow up†.The return of these commercials was to reach the generation of kids who grew up with the Toys ‘R’ Us brand. It may not have specifically made me go out and purchase toys from the store, however it hit home and reminded me entirely of my childhood. Marketing research has shown a postivie resonance with both nostalgic ads and th e products advertises, it even shows more persuasive influence on consumers. However, with the lack of clear correlation to either purchase intent or actual purchase of the products advertised, they must trust that the positive resonance towards the ad and products will translate into an increase in sales.

James Jarvis Essay

In Alan Paton’s Cry, the Beloved Country there is two protagonists, Reverend Stephen Kumalo, and James Jarvis. Both characters play significant roles to the story but James Jarvis’ situation is noteworthy and inspirational. James is an influential, dynamic character because his opinion dramatically changes upon reading his son’s manuscript. A series of events influences James to shift his mindset into the mindset of his son. An analysis on James Jarvis’ changing mindset reveals that his son’s manuscript, realizing his shortcomings, and Reverend Kumalo are all things that cause him to change drastically. When James’ son, Arthur, dies he visits Arthur’s home and finds his incomplete manuscript. When reading his writings, James finds that his son would have risked anything to help other people, and ended up doing just that. Although James is hurt by the fact that Arthur writes about his parents in a negative way â€Å"..But of South Africa I learned nothing at all.† (207), James takes the criticism and improves from it by continuing his son’s battle. James discovers that his son researches tremendously on the problems of their society, and was seeking help in the development of the social structure in South Africa. Arthur’s house contains hundreds of books and â€Å"†¦between the books there were four pictures, of Christ crucified, and Abraham Lincoln, and the white gabled house of Vergelegen, and a painting of leafless willows by a river in a wintry veld.† (176) From these pictures of Jesus, Lincoln, the gabled hose, and the leafless will ow discloses the symbolism that Arthur admires. Jesus and Lincoln were men of action; they showed love for their friends, and at the same time, their enemies. These two men suffered and died for their beliefs, the same way Arthur did. A water willow represents freedom, therefore, it can be concluded that the painting of the leafless willows represents a loss of freedom for the blacks in South Africa and how Arthur wants to gain their freedom back and help them get equal rights. When his son is shot and killed, James gets to finally know and understand him and his values. â€Å"Jarvis filled his pipe slowly, and listened to the tale of his, to this tale of a stranger† (172). James reads his sons speeches and understands his country’s segregation, relieving him of his ignorance. This comparison enables James to better understand his son and realize how concerned and devoted Arthur was for a change in humanity. After James discovers his son’s views, James starts to realize his shortcomings, and realizes that the problems of others and not only of his own. James begins to help the minority. Since his son’s death and the acquaintance of Stephen, James donates 1000 pounds to the African boy’s club. Jarvis is not just giving the money as a gift; instead he gives the money to the club because he knew the club would improve the country’s condition. Using his son’s views again, James decides to do something about Kumalo’s village, which is falling apart. He sends milk for the children, an agricultural expert, and builds a church for Ndotsheni. James builds the church because the current church in Ndotsheni is old. James and Stephen both live in the farming areas of South Africa, share the love for the same land, and what is in their lives. They each have a son of whom they consider a stranger but after they lose their sons, they begin to understand them. They both learn the problems in South Africa through their sons, and after realization, they both try to do something to improve the social, and racial differences which plague Johannesburg. Both men are strong but James Jarvis has to be the strongest for his ability to take his son’s death the way he does. Instead of being an irate, cruel, sorrowful man; he picks up where his son left off. It’s realistic that James can be forgiving to Stephen even though he is the father of Absalom, the boy who killed Arthur Jarvis. James Jarvis reacts this way because he doesn’t want anyone else to experience the same thing that happened to him; instead he wants to fix the problem before it occurs again. When his son is shot and killed, James finally gets to know and understand him and his values. â€Å"Jarvis filled his pipe slowly, and listened to the tale of his son, to this tale of a stranger† (172). He reads his sons speeches and understands his country’s segregation, relieving him of his ignorance. James Jarvis was a dynamic character that changes throughout the novel. The representation shows how South African problems educated James Jarvis, and turned him into an understanding, and influential man. If Arthur Jarvis had never been killed, James Jarvis would’ve not been educated by his son’s writings or by Stephen Kumalo.